What's inside?

This eBook provides a comprehensive guide for restaurant owners and operators looking to thrive in the modern business landscape. Covering everything from digital marketing to empathetic leadership, each chapter offers actionable insights designed to help you build a sustainable and resilient business.

🌐 Chapter 1: Small Savings Add up to a Big Payoff ‍

Learn how to transform your operation by optimizing your menu, negotiating with suppliers, and streamlining expenses for better profitability.

🏘️ Chapter 2: Successful Marketing Begins with Your Community‍

Build a loyal customer base by crafting an authentic story and sharing it effectively. Understand how to craft a compelling story, build community engagement, manage virtual events and approach local press and influencers.

❤️ Chapter 3: Loyalty is best achieved through consistent engagement

Understand the importance of long-term customer relationships over short-lived viral success. Explore various types of marketing, like push and pull, and deep-dive into optimizing each stage of the customer lifecycle for consistent engagement and loyalty.

🔨Chapter 4: Making Tough Calls Will Save Your Business

Navigate through the challenges of crisis leadership in the restaurant business. Learn the benefits of empathetic leadership and practical tips for implementing it, such as investing in self-care, staying organized, and giving back to the community.

🛡️ Chapter 5: Visible Safety Measures Keep Your Staff Safe and Your Customers Returning

Develop and communicate safety protocols to regain consumer trust in the post-pandemic world. From regular employee training and health monitoring to high-touch area sanitation and emergency response plans, learn how to turn your safety measures into a competitive advantage.

💻 Chapter 6: Build a Resilient Restaurant with a Strong Tech Foundation

Adopt the right technology to streamline operations, gain data-driven insights, and build a competitive edge. Understand the power of software integrations and the importance of ease of use in selecting tech solutions.